New Soft Drinks

Kate, our Soft Drinks buyer's pick of the month is a superdrink from DRGN.

Inspired by the ancient wisdom and glittering nightlife of the Far East, the concept of DRGN was born in 2012 - the Year of the Dragon - during the decade its founder lived in the region. A fusion of Eastern alchemy and Western science, DRGN Turmeric Super-drink was created to provide a natural source of energy and wellness, but without caffeine.

The idea was to create a healthy, versatile and refreshing premium soft drink which was enjoyable and functional for any occasion, any time of day.

Packed with 15 superfoods, vitamins and minerals, DRGN is also below the sugar levy level and contains nothing artificial. Carefully crafted with natural citrus and spring water, the taste and profile of DRGN is that of a delicious Adult Soft Drink, rather than a bitter health drink. This makes it the perfect accompaniment to any cuisine; an all-day health booster; and even a 'smarter mixer' for spirits!

Winner of Gold at the Lunch Innovation Awards, the panel summed it up perfectly, as "brilliant, versatile innovation."