Easter weekend in the UK has consistently proven to be a lucrative period for the hospitality industry, with notable increases in bookings and alcohol sales. This trend offers independent establishments a prime opportunity to boost revenue and engage with patrons.
Recent data underscores the growing significance of Easter for the sector. In 2024, hospitality bookings soared by 40% compared to the previous year, with Easter Sunday reservations up nearly 50% from 2023. Good Friday, Saturday, and Easter Monday also experienced substantial increases, highlighting the potential for heightened footfall throughout the entire weekend.
Understanding consumer preferences during Easter can help tailor offerings. In 2024, stout sales surged by 36.2%, and world lager saw a 16.1% increase compared to the previous year. Cider also performed exceptionally well, with sales more than doubling over the long weekend.With world lagers like Peroni Nastro Azzurro and Asahi Super Dry seeing increased demand, stocking up on premium options can help drive higher-margin sales. Ensure your bar is fully stocked with crowd-pleasers to meet the Easter rush! SHOP BOTTLED BEERS - BY COUNTRY
Recommendations for Establishments.
Curate Special Menus: Introduce Easter-themed drinks or limited-time offerings that align with the festive spirit. Limited-time Easter cocktails, beer and wine pairings, and special tasting flights can encourage upselling and increase dwell time.
Promote Brunch Options: With brunch bookings up by 98% in 2023, offering a special Easter brunch menu can attract patrons seeking mid-morning gatherings. Brunch is also the perfect occasion to offer a selection of crisp white wines and refreshing sparkling options. Elevate your brunch menu with premium wines. EXPLORE OUR CURATED SPRING WNE SELECTION
Leverage Outdoor Spaces: If weather permits, utilise beer gardens or patios to accommodate more guests and enhance the celebratory ambience.
Host Events: Organise activities such as live music, Easter egg hunts, or themed quizzes to draw in diverse crowds and encourage longer stays.
Stock Up on Craft Ales: Craft ales continue to attract discerning drinkers, with Easter weekend providing an excellent opportunity to highlight local and premium brews. From hazy IPAs to rich stouts, stock up on craft ales that will keep your customers coming back-order yours now! SHOP CRAFT BEERS ON DRAUGHT
Implement Digital Booking Systems: Utilise technology to manage reservations efficiently, provide real-time table availability, and reduce no-shows.
By embracing these approaches, independent pubs, bars, and restaurants can not only anticipate increased patronage during Easter weekend but also create memorable experiences that foster customer loyalty.
Call the sales office on 01747 827030 or email nectarsales@asahibeer.co.uk
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